Facebook Lead Ads

Facebook Lead Ads (opens new window) is a targeted advertising tool that allows businesses to collect lead information directly through ads, using forms that auto-populate with a user's Facebook contact details. You can use Facebook Lead Ads to efficiently capture leads, enhance your marketing campaigns, and drive customer engagement.

API version

The Facebook Lead Ads connector uses the Facebook Marketing API v22.0 (opens new window).

Connection setup

Complete the following steps to create a Facebook Lead Ads connection in Workato.

1

Enter a Connection name to label your Facebook Lead Ads account within Workato.

Label your connection

2

Click Connect to open Facebook's login window.

3

Enter your credentials in the Facebook login window to authenticate your account.

Facebook login window

4

Review the permissions that Workato requests to manage your Lead Ads.

Review permissions

5

Click Continue to approve the connection permissions and complete the setup.

Troubleshooting

If you have connected your Facebook account, given the relevant pages access and still can't trigger the recipe despite new leads being added -- utilize this tool (opens new window) to help with debugging the setup. You can select the relevant page and form and see if the Workato App has been successfully subscribed and even send a test webhook lead to check.

If the Workato application isn't subscribed correctly, the likely issue is that it needs be explicitly provided CRM access (opens new window) within Meta business manager.

We provide a step by step guide to the same as follows:

1

Setup a New leads trigger, start the recipe.

2

Go to Meta Business Suite (opens new window) -> Select your business in the drop-down -> Click the Settings icon -> Integrations -> Leads access

3

Go to CRMs tab and click on assign CRMs. Once you have started the recipe, Workato's OAuth app should be listed in the select options.

Assign CRM access to Workato's App

4

Now the OAuth app should be listed in the Facebook leads testing tool (opens new window), and the recipe should receive events when leads are created.

Verify the configuration in the lead ads testing tool