HubSpot Marketing MCP server ​

The HubSpot Marketing MCP server enables LLMs to interact with HubSpot for marketing asset and audience management through natural conversation. It provides tools to create, clone, read, and update marketing emails and forms, organize campaigns and their assets, curate contact lists, and manage marketing events and attendance without requiring direct interaction with the HubSpot interface.

Uses ​

Use the HubSpot Marketing MCP server to perform the following actions:

• Draft new marketing emails or clone existing emails into variants
• Create and maintain lead-capture forms
• Create marketing campaigns and organize which emails, forms, and events belong to them
• Build, search, and modify contact lists
• Create marketing events and register attendees
• Track attendance state for marketing events
• Retrieve marketing emails, forms, campaigns, and events

Example prompts ​

Use the following example prompts to invoke HubSpot Marketing MCP server tools:

• Clone last month's newsletter and rename it.
• Create a new lead-capture form for the landing page.
• Create a campaign for our Q3 product launch.
• Add these contacts to the VIP list.
• Find the list of contacts for our webinar send.
• Register Kiran Patel for the product demo webinar.
• What assets are attached to the Q3 campaign?
• Show me the recent marketing emails.
• Mark this attendee as having attended the webinar.
• Create a new dynamic list of contacts in the trial lifecycle stage.

HubSpot Marketing MCP server tools ​

The HubSpot Marketing MCP server provides the following tools:

Install the HubSpot Marketing MCP server ​

Complete the following steps to install a prebuilt MCP server to your project:

HubSpot Marketing connection setup ​

How to use HubSpot Marketing MCP server tools ​

Refer to the following sections for detailed information on available tools:

create_marketing_email tool ​

The create_marketing_email tool creates a new marketing email asset as a draft. Your LLM uses this tool to start a new email for an upcoming send, leaving it as a draft for you to finish and send in HubSpot.

Try asking:

• Create a new marketing email for our fall product launch.
• Draft an email announcing the webinar.
• Start a new marketing email named "October Newsletter."
• Create a marketing email with the subject "You're invited."

clone_marketing_email tool ​

The clone_marketing_email tool clones an existing marketing email into a new named copy. Your LLM uses this tool to build a variant of an email without recreating the content from scratch.

Try asking:

• Clone last month's newsletter and rename it.
• Make a copy of this email for our EMEA audience.
• Duplicate the welcome email as a Spanish version.
• Clone this email and call it "October Newsletter - Variant B."

update_marketing_email tool ​

The update_marketing_email tool updates editable fields on an existing marketing email. Your LLM uses this tool to change a draft email's name, subject, or type.

Try asking:

• Change the subject line on this draft email.
• Rename this marketing email to "November Newsletter."
• Update this email's type to automated.
• Fix the subject on the webinar invite email.

get_marketing_email tool ​

The get_marketing_email tool lists marketing emails, or retrieves a specific email by ID. Your LLM uses this tool to inspect a specific email or browse recent emails for discovery.

Try asking:

• Show me the recent marketing emails.
• Find the draft email named "October Newsletter."
• What's the subject line on this email?
• List all draft emails I haven't sent yet.

create_form tool ​

The create_form tool creates a new marketing lead-capture form. Your LLM uses this tool to build a form for a landing page or campaign from the fields and configuration you describe.

Try asking:

• Create a lead-capture form for the landing page.
• Build a form with fields for name, email, and company.
• Make a new form for our webinar signup.
• Create a contact form with reCAPTCHA enabled.

update_form tool ​

The update_form tool updates fields, name, or settings of an existing form. Your LLM uses this tool to add a field, rename a form, or change the configuration.

Try asking:

• Add a phone number field to this form.
• Rename this form to "Webinar Signup - Q3."
• Change the submit button text on this form.
• Update the thank-you message on this form.

get_form tool ​

The get_form tool lists forms, or retrieves a specific form by ID. Your LLM uses this tool to inspect a form's fields or browse forms for discovery.

Try asking:

• Show me the fields on this form.
• Find the form for the landing page.
• List the forms I've created this quarter.
• What forms do we have set up?

create_campaign tool ​

The create_campaign tool creates a new marketing campaign. You can specify a name, start and end dates, a currency, notes, and a UTM value. Your LLM uses this tool to start a campaign with the attributes you provide.

Try asking:

• Create a campaign for our Q3 product launch.
• Start a new campaign named "Fall Webinar Series," running from October 1 to October 31.
• Create a campaign with the UTM value "fall-webinar-series."
• Add a note to this campaign about the target audience.

get_campaign tool ​

The get_campaign tool lists campaigns, or retrieves a specific campaign by GUID. Your LLM uses this tool to find a campaign's GUID or browse existing campaigns.

Try asking:

• Find the campaign named "Fall Webinar Series."
• Show me our active campaigns.
• What's the GUID for the Q3 product launch campaign?
• List the campaigns created this year.

manage_campaign_assets tool ​

The manage_campaign_assets tool associates, removes, or lists assets belonging to a campaign. Your LLM uses this tool to attach an email, form, or event to a campaign, remove an attached asset, or see what's currently attached.

Try asking:

• Attach this email to the Q3 product launch campaign.
• What assets are on the Fall Webinar Series campaign?
• Remove this form from the campaign.
• Add the webinar event to this campaign.

create_list tool ​

The create_list tool creates a new marketing contact list. Your LLM uses this tool to build a static or dynamic contact list to use as an audience for a campaign.

Try asking:

• Create a static list called "VIP Customers."
• Make a dynamic list of contacts in the trial lifecycle stage.
• Create a new list for our webinar attendees.
• Build a snapshot list of this quarter's leads.

search_lists tool ​

The search_lists tool searches contact lists by name and processing type, or retrieves a specific list by ID. Your LLM uses this tool to locate a list before curating its membership.

Try asking:

• Find the VIP Customers list.
• Show me our static contact lists.
• Search for lists with "webinar" in the name.
• Find the list I need to add these contacts to.

manage_list_members tool ​

The manage_list_members tool adds or removes contacts on a static list. Your LLM uses this tool to curate a list by adding or removing specific contacts.

Try asking:

• Add these contacts to the VIP list.
• Remove this contact from the webinar attendee list.
• Add Kiran Patel to the "Fall Webinar Series" list.
• Take these five contacts off the newsletter list.

create_marketing_event tool ​

The create_marketing_event tool creates a new external marketing event when you provide event details, retrieves a single event when you provide an external event ID, or lists events when you give neither. Your LLM uses this tool to set up a new marketing event or to browse and inspect existing events. The connection that creates an event is the only one that can update it.

Try asking:

• Create a webinar event for next Thursday.
• Show me our upcoming marketing events.
• Find the event named "Product Demo Webinar."
• Create a marketing event organized by Jade Chen.

record_event_attendance tool ​

The record_event_attendance tool sets a subscriber's attendance state for a marketing event. Your LLM uses this tool to register, check in, or cancel an attendee for a marketing event. Only the connection that created the event can record attendance for it. A permission-denied response means this connection doesn't own the event.

Try asking:

• Register Kiran Patel for the product demo webinar.
• Mark this attendee as having attended the webinar.
• Cancel this registrant's spot in the event.
• Check in [email protected] to today's webinar.

Getting started ​

View and manage your MCP server tools in the Details tab Tools section. Tool management provides the following capabilities:

• Start tools
• Remove tools
• Edit tools
• Add tools
• Edit your LLM-facing MCP server description