Create object action

This action creates a new object in your Marketo instance.

Input fields

Field	Description
Object	Select the object you plan to create. Options include Opportunity, Opportunity role, Lead, Program, Smart campaign, and Custom object.

Refer to the relevant sections to learn how to configure the input fields for the object you plan to create:

• Opportunity
• Opportunity role
• Lead
• Program
• Smart campaign
• Custom object

Opportunity input fields

Field	Description
External opportunity ID	Provide the unique ID for the opportunity in an external system.
External opportunity campaign ID	Enter the campaign ID associated with the opportunity from an external source.
Amount	Fill in the total amount for the opportunity.
Close date	Enter the date when the opportunity is expected to close.
Description	Provide a brief description of the opportunity.
Expected revenue	Fill in the estimated revenue expected from the opportunity.
External company ID	Enter the external ID for the company associated with this opportunity.
External created date	Provide the date when the opportunity was created in an external system.
External sales person ID	Enter the ID of the salesperson from an external system.
Fiscal	Specify the fiscal period for this opportunity.
Fiscal quarter	Provide the fiscal quarter when this opportunity falls.
Fiscal year	Enter the fiscal year for the opportunity.
Forecast category	Specify the forecast category for this opportunity.
Forecast category name	Enter the name of the forecast category for the opportunity.
Is closed	Indicate whether the opportunity is closed.
Is won	Indicate whether the opportunity has been won.
Last activity date	Provide the date of the last activity related to this opportunity.
Lead source	Enter the source from which the lead originated.
Name	Fill in the name of the opportunity.
Next step	Provide details about the next step for this opportunity.
Probability	Enter the probability of winning this opportunity (as a percentage).
Quantity	Specify the quantity of items or services in the opportunity.
Stage	Provide the current stage of the opportunity.
Type	Enter the type or classification of the opportunity.

Opportunity role input fields

Field	Description
Lead ID	Provide the unique ID for the lead associated with the opportunity.
Role	Enter the role of the lead in relation to the opportunity.
External contact ID	Provide the external contact ID associated with the lead.
External ID	Enter the external system ID related to the lead.
External created date	Provide the date when the role was created in the external system.
Is primary	Indicate whether this is the primary role for the opportunity.

Lead input fields

Refer to the Marketo documentation for a list of standard fields (opens new window) available through the API. This list includes common fields but may not cover all input fields specific to this action.

Program input fields

Field	Description
Folder ID	Provide the ID of the folder where you plan to create the program.
Folder type	Specify the type of folder. Accepted values include Folder and Program.
Name	Enter the name of the program you plan to create.
Program type	Specify the type of the program. Accepted values include Default, Event, Event with Webinar, Engagement, and Email.
Channel	Provide the marketing channel associated with the program.
Costs	Enter the total costs associated with the program.
Costs source list (costs)	Input a list datapill from which the program costs are derived. Learn more about list input.
Cost (costs)	Provide the cost associated with the program.
Note (costs)	Enter any notes related to the costs of the program.
Start date (costs)	Provide the start date for the program costs.
Description	Provide a description of the program.
Tags	Enter tags associated with the program for categorization.
Tags source list (tags)	Specify the source list for program tags.
Tag type (tags)	Enter the type of tag for the program.
Tag value (tags)	Provide the value associated with the program's tag.

Smart campaign input fields

Field	Description
Name	Provide the name of the smart campaign.
Folder	Enter the name of the folder where the smart campaign is located.
Folder type (folder)	Specify the type of folder.
Folder ID (folder)	Provide the unique ID of the folder where the smart campaign is stored.
Description	Enter a description of the smart campaign.

Custom object input fields

Field	Description
Custom object name	Provide the name of the custom object.

Output fields

The output fields vary depending on the object you select for the action.

Opportunity output fields

Field	Description
Marketo GUID	The unique identifier assigned to the opportunity in Marketo.

Opportunity role output fields

Field	Description
Marketo GUID	The unique identifier assigned to the opportunity role in Marketo.

Lead output fields

Field	Description
Lead ID	The unique identifier assigned to the lead in Marketo.

Program output fields

Field	Description
Success	Indicates whether the program was created successfully.
Request ID	The ID associated with the request to create the program.
Errors	Any errors that occurred during the request.
Code (errors)	The error code, if any, related to the request.
Message (errors)	A descriptive message for any errors encountered.
Warnings	Any warnings related to the request.
Result	A list of programs created or affected by the request.
ID (result)	The ID of the program created or affected.
Name (result)	The name of the program created or affected.
Description (result)	The description of the program created or affected.
URL (result)	The URL where the program can be accessed.
Type (result)	The type of the program created or affected.
Channel (result)	The channel associated with the program created.
Status (result)	The status of the program created or affected.
Workspace (result)	The workspace where the program was created or modified.
Tags (result)	Tags associated with the program created or affected.
Tag type (tags)	The type of tag associated with the program.
Tag value (tags)	The value of the tag associated with the program.
Folder (result)	The folder where the program is located.
Folder name (folder)	The name of the folder where the program is stored.
Type (folder)	The type of folder where the program is located.
Value (folder)	The value associated with the folder.
Created at	The datetime when the program was created.
Updated at	The datetime when the program was last updated.
SFDC ID	The Salesforce ID associated with the program created.
SFDC name	The Salesforce name associated with the program created.

Smart campaign output fields

Field	Description
ID	The unique identifier for the smart campaign.
Name	The name of the smart campaign.
Description	The description of the smart campaign.
Type	The type of smart campaign. For example, batch, default, or trigger.
Is system	Indicates whether the smart campaign is a system-level smart campaign.
Is active	Indicates whether the smart campaign is currently active.
Is requestable	Indicates whether the smart campaign can be requested through an API.
Recurrence	The recurrence object for the smart campaign.
Start at (recurrence)	The datetime of the first scheduled campaign to run.
End at (recurrence)	The datetime after which no further runs will be automatically scheduled.
Interval type (recurrence)	The type of interval for recurrence. For example, Daily, Weekly, or Monthly.
Interval (recurrence)	The number of interval units between recurrences.
Weekday only (recurrence)	Indicates whether the smart campaign only runs weekdays.
Weekday mask (recurrence)	A string array containing one or more of the following days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday. The array may also be empty.
Day of month (recurrence)	The day of the month for the recurrence.
Day of week (recurrence)	The day of the week for the recurrence.
Week of month (recurrence)	The week of the month for the recurrence.
Qualification rule type	The type of qualification rule for the smart campaign. For example, once, any, or interval.
Qualification rule interval	The interval for qualification rule.
Qualification rule unit	The unit of time for the qualification rule.
Max members	The maximum number of members allowed in the smart campaign.
Is communication limit enabled	Indicates whether communication limits are applied to the smart campaign.
Smart list ID	The unique identifier for the smart list associated with the smart campaign.
Flow ID	The unique identifier for the flow in the smart campaign.
Parent program ID	The unique identifier for the parent program.
Folder	The folder where the smart campaign is stored.
ID (folder)	The unique identifier for the folder.
Type (folder)	The type of folder.
Created at	The datetime when the smart campaign was created.
Updated at	The datetime when the smart campaign was updated.
Workspace	The workspace in which the smart campaign is located.
Computed URL	The URL where the smart campaign can be accessed or viewed.
Status	The status of the smart campaign.

Custom object output fields

Field	Description
Marketo GUID	The unique identifier assigned to the custom object in Marketo.